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We create transformative brands that move businesses, people and the world forward.

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Thinking

Why innovation requires us to think differently

Global Principal Wayne Deakin explores why businesses need a human-centric innovation culture; one that embraces neurodiversity, in a recent article for Creative Review.

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Thinking

Personal care: What does a winning brand strategy look like?

Global Principal Aaron Smith shares brand strategy considerations for personal care brands.

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Thinking

Why brands fail: A cautionary tale

Global CEO Sairah Ashman lays out five considerations for brands looking to avoid stagnation in her latest Forbes column.

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Thinking

Embracing the dyslexia advantage

Global Executive Creative Director Emma Barratt shares the advantages of embracing neurodiversity in the workplace in a recent article for Creativebrief.

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Inside

Wolff Olins listed number 15 on Ad Age’s Best Places to Work 2024

Wolff Olins has been listed at number 15 on Ad Age’s Best Places to Work 2024 in the US.

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Thinking

The power of weird

Global CEO Sairah Ashman explores how deviating from the norm and standing out from the pack through weirdness can be a powerful business tool, for Forbes.

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Thinking

Generation AI: a muse to amplify creativity

Global CEO Sairah Ashman explores the positive impact of AI on creative industries.

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Clients

Wolff Olins designs new global brand identity for Johnson & Johnson consumer health division

Wolff Olins, the global branding consultancy, has designed the new brand identity for Kenvue, the planned new consumer health company, anticipated to launch in 2023.

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Clients

LG’s rebrand looks to “bring a smile” to the world of tech

Life’s Good. We are proud to have partnered with LG Electronics on the global activation of its refreshed brand identity!

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Wolff Olins Creative Review
Inside

Inside Wolff Olins new branding

Here, Wayne Deakin, global creative principal at Wolff Olins, explains how they addressed the challenge

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